Ideal Standard introduces 2010 bathroom brochure

Ideal Standard has announced that Shires, a specialist in bathroom solutions, has launched a new-look brochure for 2010.

The 99-page colour brochure, entitled 'Shires Bathroom Book', enables consumers, trade customers, architects and installers to explore the company's range of bathroom solutions.

The brochure has a simple, clear design and eye-catching visuals, according to the company.

As well as bathroom suites and furniture, the brochure includes a selection of baths, independent basins, taps and mixers, showers and shower trays.

It features everything from the contemporary design of the Parisi suite to the classic traditional look of the Waverley range.

The brochure includes lifestyle images and full detailed technical specifications for all the bathroom products, making it suitable for both customers and trade partners.

The 2010 Shires bathroom brochure is part of a re-launch of the brand in the UK.

It will be followed by the launch of a new website in the coming weeks.

In July 2009, Ideal Standard purchased four subsidiaries of Ireland-based Qualceram Shires: Shires Ireland, Quay Bathrooms, Quality Ceramics (Arklow) and Quality Ceramics (Sales).

It also acquired the intellectual-property rights of Qualceram Shires' brands, including Qualceram, Shires, Selecta and Trent Bathrooms.

The two brands have come together and are now being marketed under one brand, Shires, through one fully merged sales and marketing team.

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