BAF provides textured wallcovering for hotel

A BAF Graphics product story

Edited by the Interiorstalk editorial team Dec 4, 2009

Seifert Interiors has used BAF's textured Digimura wallcovering as part of a design project for the Hilton Hotel in Reading.

The company was briefed to create a modern interior with a warm, inviting atmosphere, which, although contemporary, would not date quickly.

This modern interior is intended to highlight natural materials such as wood, wool, glass and stone.

Seifert chose to highlight natural familiar materials such as wood, wool, glass and stone; this was achieved by specifying the actual finishes as well as introducing them into the artwork and printed wallcovering, shown here using BAF's textured Digimura, in an over-scaled and abstract way.

Commissioned by Project Art, this project was further complemented by the inclusion of canvas-wrapped artworks, selected by Seifert Interiors for the public areas, which continued the natural theme.